International marketing seems to be the key here given the global appeal of Mattel toy property, Max Steel. The new live-action movie from director Stewart Hendler is currently bound for a release later this year in the U.S. courtesy of Open Road Films and a trailer remains pending following the Latin American promo which went viral earlier this month.
16 year old Max McGrath is discovering that he’s got a strange electric energy that emanates from him when he’s upset or excited, and it’s starting to grow beyond his control. With his scientist father dead and his mom Molly unwilling to talk about what really happened in the accident that killed him, Max is resigned to trying to fit in to yet another new school–where he finds himself attracted to the quirky, independent-minded Sydney and develops a friendship with an old colleague of his dad’s, Miles Edwards. But the most startling thing that happens to Max is the arrival of a small, crab-like alien named Steel, whose memory may be faulty but who knows one thing for certain: he’s there to protect Max, and he’s been sent by Max’s father.